Join the premier community for creators to experiment, learn, and grow together

Stay at the forefront of what's working and drive more revenue in a unique peer group for full-time creators.

Join The Lab Today

Look inside The Lab

Take a tour of The Lab

Member Forum + Chat

Access to our community forum and our real-time chat app.

Community Swipe File

A growing repository of the best examples, templates, and ideas

$

Transparent Monthly Retros

Monthly look-over-my-shoulder videos looking into my business

All Courses & Workshops

Immediate, full access to all past (and future) workshops & courses

CreatorHQ

All-in-one workspace designed to save you time, create more content, and drive more revenue.

1:1 Coaching with Jay

Between weekly Office Hours and monthly Hot Seats, you can receive 1:1 coaching from me

Join The Lab Today

Join 218 other professional creators

Claire Bartholic
Andrew Connell
Becky Pierson
Steve Folland
Layla Pomper
Kevin Olding
Chris Hutchins
Chenell Basilio
Kelley Carlstrom

Surround yourself with professional creators

It's never been easier to start as a creator.

But being a professional creator is a different story.

Professional creators approach their work more methodically.

Professional creators don't just focus on attention – they focus on getting a Return On Attention.

Professional creators experiment and take action based on results – they're scientists as much as they are artists.

When it's working, there's no better life than that of a professional creator.

That's why I built The Lab.

"Honestly…it's the best online membership community I've ever joined."
Tom Ross
Founder of Learn.Community
Join The Lab Today

Join 218 other professional creators

Our Shared Goals

Rapid learning

In The Lab, you're not just conducting your own experiments…

You benefit from the experiments of hundreds of other members too. This compounds your learning and accelerates your growth.

By participating in this shared knowledge transfer, you'll stay at the cutting edge.

Revenue growth

Avg. member revenue $29,977 per month

We want to help you improve your Return On Attention (ROA). By increasing revenue, you can make better products, be more thoughtful with your choices and commitments, and support your ideal lifestyle.

The Lab will help you drive more revenue and make those intentional choices.

Relationships

No one succeeds alone. You will go a lot farther and move a lot faster when you work with others.

This is one of the biggest benefits of a community – we can all lift each other up.

Whether you create real friends or deal friends, as we each succeed, we each become an even more powerful force for one another.

Join The Lab Today

Join 218 other professional creators

"I've been in the Lab for about 2 years and it's already paid for itself several times over, easily double my money back."
Matt McGarry
Newsletter Growth Expert

Why I built The Lab
(and my commitment to you)

Aside from my 10+ years as a creator, I’ve spent years studying what makes the best communities in the world work.

I studied the YC community. I studied private masterminds. I studied cohort-based programs. And I pulled together the best of each into The Lab.

The Lab is a place where professional creators can come together to experiment, learn, and grow.

It’s a place where you can ask questions, get feedback, and share what’s working. A place where you can be vulnerable about what’s not working too.

My commitment to you is simple: I will continue to make The Lab the most valuable community for professional creators in the world.

— Jay Clouse

"I usually bring in about $5,000–$15,000 in extra sales after utilizing The Lab. I prefer to call it $10K…"
Justin Moore
Sponsorship Coach

Reach your potential

The Lab is designed to help you level up as a professional creator. Here’s what members get access to:

Meet your new peer group

Attend exclusive Offline experiences for The Lab members

"I implemented just one thing I learned and it brought me $1,000 in about a week."
Erica Teach
Creator & Educator
Join The Lab Today

Join 218 other professional creators

How The Lab works

01

Instant feedback from me and other creators

Post a question or share a win in our private community forum. Get feedback from me and hundreds of other professional creators who understand your world.

02

Level up your business with Monthly Retros

Every month, I share a transparent look-over-my-shoulder video breaking down what’s working in my business, what’s not, and the numbers behind it all.

03

A complete operating system for creators

CreatorHQ is your all-in-one workspace designed to save you time, create more content, and drive more revenue. It’s included with your membership.

04

Private podcast feed

Get exclusive audio content delivered straight to your podcast app. Learn on the go with conversations and insights you won’t find anywhere else.

05

1:1 creator coaching

Between weekly Office Hours and monthly Hot Seats, you can receive personalised coaching and get your specific questions answered.

06

Weekly Q&A Sessions

Join our live weekly calls where members ask questions, share updates, and get real-time advice from me and the community.

07

Monthly something sessions

Deep-dive monthly workshops focused on specific topics chosen by the community. Hands-on, practical, and actionable.

All of my courses and workshops

Immediate, full access to all past (and future) workshops and courses — included with your membership.

Build a Winning Newsletter

Grow and monetise your email list

YouTube for Creators

Grow your channel from scratch

Podcast Growth Playbook

Launch and scale your podcast

Sponsorship Secrets

Land and keep brand deals

Digital Product Workshop

Create and sell digital products

Community Building

Build an engaged community

Join The Lab Today

Join 218 other professional creators